Security is the biggest Threat all online shops and online businesses in 2010, with windows and Mac users being forced to use both Offline and Online anti virus products. Most Websites that sell will pay a third party to scan there site for problems, this occurs normally at least onece a day, or in amercia a few more.  This method of Security is a must, as your clients data is and should be Very Secure for there sake as well as your own.  A company last year sold to Mcafee, namely Hackersafe, as they had mastered this process and offered a cheap solution in a very expensive and constantly adapting market place worldwide.  Online stores have to be both Easy to use, and Safe, especially with the DPA Act in the uk.

 A typical online buyer will look as Price and Quality if they were buying a car or Wardrobe or Mattress, bed or other interior goods.  As heavy items are of course more commonly purchased online to ensure deliever to your door, rather than breaking your back trying to carry them, and or even breaking your transport vehicle by ripping fabric etc.